We are an inbound marketing agency focused on helping businesses harness the power of their owned assets to attract new customers. Starting off as a lead generation and digital direct marketing company, we deliver buying ready leads through to businesses from all types of industries. What we noticed after doing this was that a large number of our customers struggled with the process of turning these leads into paying customers. After working with our clients on this issue we identified two main problems. The first, our client’s websites and sales processes weren’t optimised for the inbound journey these leads needed to take in order to become customers. Secondly, there was no connection between marketing and sales meaning the leads wouldn’t be correctly categorised and actioned appropriately.
By taking a bigger involvement in the complete process from traffic generation through to customer acquisition and on-going interaction and everything inbetween, we have helped our clients adapt to the new world of customer-centric inbound marketing and sales methodology and allow them to remain at the top of their industries.